Auckland consulate trade office joins NZ exhibits dispatch ahead of 9th CIIE

Summary

The economic and commercial office of the Chinese Consulate-General in Auckland has joined the dispatch ceremony for New Zealand exhibits bound for the ninth China International Import Expo (CIIE), alongside shipments from other countries. Wang Chengguang, counsellor and director of the office, said New Zealand companies' enthusiasm for the ninth CIIE keeps rising as China's economy continues to release dividends, and the New Zealand pavilion will again set a record in floor space. He welcomed more New Zealand firms to make good use of the CIIE as an international public good shared by the world — "in China, for China, and growing together with China".

COSCO Shipping Lines (New Zealand) said it has provided quality, professional exhibit transport services to New Zealand and other exhibitors for nine consecutive years, supporting the expo's continued improvement. This year's shipment includes not only New Zealand dairy products but also mineral water from the South Pacific island nation of Fiji and juice from Niue, with arrival at Shanghai port expected in mid-October.

Commentary

The record floor space booked by the New Zealand pavilion at the ninth CIIE shows New Zealand firms are still putting capital into the Chinese market. For SME owners, the platform's value lies not only in display but in offering a low-cost window to test how Chinese consumers respond. Dairy still dominates, and with deep-pocketed players such as Fonterra holding their ground, smaller firms entering with similar products will face stiff competition.

The Fiji mineral water and Niue juice on this shipment point to a differentiation path — using regional distinctiveness to carve out a niche. On logistics, COSCO's ninth consecutive year of carriage lowers the barrier to entry, but downstream channel development and local distribution partnerships remain the crux. Chinese buyers place more weight on sustained supply capacity and compliance credentials, so exhibitors should prepare Chinese labelling, e-commerce platform linkages and cold-chain arrangements in advance.

Keywords: 9th CIIE, New Zealand, exhibit dispatch, Wang Chengguang, COSCO Shipping, dairy products, Shanghai port, consulate economic and commercial office, international public good, South Pacific island countries

Summary in Chinese | 摘要

驻奥克兰总领馆经商处参加第九届进博会新西兰等国展品启运仪式 首页 >图片新闻 来源：驻奥克兰总领事馆经济商务处 类型：原创 分类：新闻 2026-09-15 08:32 驻奥克兰总领馆经商处参加第九届进博会新西兰等国展品启运仪式 9月15日，驻奥克兰总领馆经商处主任王程光领事参加第九届进博会新西兰等国展品启运仪式。王程光表示，

随着中国经济持续释放确定性红利，新西兰企业参展第九届进博会热情不断高涨，新西兰馆面积将再创新高；

欢迎更多新西兰企业用好进博会这一全球共享的国际公共产品，“在中国，为中国，

与中国共成长”。中远海运集运（新西兰）有限公司负责人介绍，公司已连续第九年为新西兰等国展商参与进博会提供优质专业的展品运输服务，全力护航进博会 “越办越好”；

此次承运的不仅包括新西兰乳制品，还有南太平洋岛国斐济的矿泉水、纽埃的果汁等特色展品，预计将于10月中旬抵达上海港。

Commentary in Chinese | 评论

第九届进博会新西兰馆面积再创新高，反映新西兰企业对中国市场的持续投入。对NZ中小企业主而言，这一平台的价值不只是展示，更是低成本测试中国消费者反应的窗口。乳制品仍占主导，恒天然等巨头资源雄厚，中小企业若跟进同类产品将面临激烈竞争；此次参展的斐济矿泉水、纽埃果汁等南太特色商品提示了差异化路径——借助区域独特性定位细分市场。

物流方面，中远海运连续第九年承运展品，降低参展门槛，但后续渠道落地与本地分销合作仍是关键。中国企业更看重持续供货能力和合规资质，建议参展企业提前准备中文标签、电商平台对接及冷链安排。

关键词: 第九届进博会, 新西兰, 展品启运, 王程光, 中远海运, 乳制品, 上海港, 总领馆经商处, 国际公共产品, 南太平洋岛国

Source: Economic and Commercial Office of the