New Zealand Iconic Brand Princess Niu Xi Manuka Honey Enters Chinese Market, Orders at This CIIE See Significant Growth Over Previous Edition

Summary

New Zealand iconic brand Princess Niu Xi Manuka Honey, after entering the Chinese market this year, has been well received by consumers in Shanghai and other regions, with sales rising steadily. At the 4th China International Import Expo (CIIE), orders saw a significant increase compared to the previous edition. The Chinese agent of Princess Niu Xi has partnered with a Fortune 500 company to establish a new digital factory and management team, signing contracts in Shanghai.

Through a joint venture, they will provide digital supply chain management for three projects: Manuka honey, honey face masks, and pet food. Annual transaction volume from key clients is expected to exceed USD 30 million. Princess Niu Xi Manuka Honey inherits and enhances the excellent quality of Manuka honey, performing exceptionally well in digestive health.

Its exclusive factory, WAITAKARURU Honey, uses helicopters or manual trekking to access Manuka flower clusters for honey collection. During the CIIE, the New Zealand Ambassador to China visited the booth to discuss international cooperation opportunities in the health industry. The company is building a digital factory and digital supply chain platform, and will next collaborate with SAP, the largest European tech company and global strategic partner, to create a digital smart farm, providing shared B2B-SCM services to 2,900 exhibitors, enabling 365-day digital health diagnostics.

Commentary

This news means for New Zealand SME owners that Manuka honey, as a national treasure product, is experiencing rapid growth in the Chinese market. The Princess Niu Xi brand has achieved order growth through the CIIE and improved efficiency via digital supply chain cooperation, indicating strong demand among Chinese consumers for high-quality, story-driven health products. Other New Zealand food or health product companies can learn from its brand story and digital operation model, using platforms like the CIIE to expand in the Chinese market.

At the same time, attention must be paid to China's regulatory requirements for imported food to ensure compliance. Additionally, the pet food project is noteworthy; China's pet market continues to expand, and New Zealand pet food brands can explore similar collaborations. Overall, there is still significant room for China-New Zealand trade in the health food sector, but competition is intensifying and brand differentiation is key.

Keywords: Princess Niu Xi, Manuka honey, CIIE, Chinese market, digital supply chain, New Zealand, health industry, joint venture

Source: Xinmin Net