About the Observer
MiDeer Observer is a China-focused business publication providing New Zealand business leaders with timely, insightful analysis of bilateral trade and cross-border business developments.
Our Mission
Better insight into China. Better decisions for New Zealand business.
We turn China’s complexity into clarity New Zealand business leaders can act on.
What We Cover
Trade Policy & Regulation
China customs rulings, GACC and MOFCOM announcements, tariff changes, food safety regulations, and bilateral trade agreements.
Market & Economic Analysis
Import/export data, consumer trends, and China’s broader economic developments.
Industry Deep Dives
Dairy & Infant Formula, Meat, Seafood, Wine & Beverages, Fruit & Horticulture, Wood & Timber, Wool & Textiles, Honey & Specialty Foods, Machinery & Electronics, and Services.
Research Reports
In-depth reports on topics related to China’s economy and market opportunities.
Editor-in-Chief
Julian ZHU
Founder and Managing Director of MiDeer Consulting, and Editor-in-Chief of the Observer. Former Honorary Advisor to Fortune Global 500 tech giant Tencent, with senior roles at Datacraft (now part of Fortune Global 500 tech giant NTT) and US Fortune 500 firm Shaw Group. Led hundreds of consulting and investment projects across enterprise, education and government, including a US$500 million cross-border investment fund.
EMBA from Nanjing University and Postgraduate Diploma from Massey University. Named “Person of the Year 2016” by Nanjing University Business School. Partner at Skychee Ventures.