Summary
The New Zealand China International Trade Promotion Council and TrustSure Group signed a strategic co-operation agreement in New Zealand on 7 September 2026. The two sides held in-depth discussions on supporting the globalisation strategies of Chinese companies, serving the international expansion of quality Chinese firms during the 15th Five-Year Plan period, and encouraging Chinese businesses to invest in New Zealand, set up overseas subsidiaries and establish regional operating centres. The council will draw on the political, business, industry and corporate networks it has built across China, while TrustSure Group brings local industry resources, professional services capability and on-the-ground operational delivery in New Zealand.
Together they will explore a comprehensive service and industry co-operation platform for Chinese companies going global, offering multi-layered support from preliminary market research, project assessment and business matching through to company formation, tax and accounting services, investment operations and project delivery. The partnership's core advantage lies in highly complementary resources and capabilities. The council can connect quality Chinese enterprises, local governments, industry associations and industrial projects.
TrustSure Group is deeply rooted in the New Zealand market, with industry positions and operational experience spanning financial professional services, investment management, property, architectural design, technology and building materials, and healthcare and lifestyle. Headquartered in New Zealand, TrustSure Group is a diversified investment and industry group whose operations cover financial professional services, healthcare and lifestyle, technology and building materials, property investment, architectural design and asset management. The two parties will work together to give quality Chinese companies more professional, efficient and practical support for their global expansion, lifting China-New Zealand trade and industry co-operation to new heights.
Commentary
The tie-up between the New Zealand China International Trade Promotion Council and TrustSure Group links Chinese companies' offshore expansion ambitions with local execution capability. For local small and medium-sized businesses, Chinese capital and industrial resources are no longer an abstraction. TrustSure's footprint across financial services, property, building materials, healthcare and technology gives it the means to offer Chinese firms an end-to-end service running from company registration through to operations.
That points to more China-backed operators and investors in the New Zealand market, particularly in core cities such as Auckland, where locally competitive sectors like residential development and building supplies may feel the pressure. Conversely, those new entrants will still depend on local subcontractors, professional services firms and intermediaries who know the rules — an opening for SMEs to embed themselves in their supply chains. China is New Zealand's largest trading partner, yet two-way direct investment remains far smaller than the goods trade, and a platform of this kind could accelerate capital flows.
The Overseas Investment Office applies strict tests to sensitive land and significant business assets, which means firms offering compliance and localisation services will carry more bargaining power. For SME owners, the more useful question is not how to fend off competition but whether they hold local knowledge, customer networks or professional accreditation that a Chinese entrant cannot easily replicate.
Keywords: New Zealand China International Trade Promotion Council, TrustSure Group, strategic co-operation, Chinese corporate globalisation, 15th Five-Year Plan, investment in New Zealand, going global, China-New Zealand trade and economic relations, industry co-operation platform
Summary in Chinese | 摘要
2026年9月7日，新西兰中国国际贸易促进委员会与睿信集团（TrustSure Group）在新西兰举行战略合作签约仪式。双方围绕积极响应中国企业全球化发展战略、服务“十五五”时期中国优质企业国际化布局，以及推动中国企业赴新西兰投资兴业、设立海外分公司和区域运营中心等议题深入交流。双方将发挥新-中国际贸促会在中国各地区积累的政界、商界、产业界及企业资源，以及睿信集团在新西兰的本地产业资源、专业服务能力和综合运营落地能力，共同探索建立中国企业“走出去”综合服务与产业合作平台，提供从前期市场考察、项目评估、商务对接，到公司设立、财税服务、投资运营及项目落地等多层次支持。
合作核心优势在于资源与能力高度互补：贸促会可连接中国优质企业、地方政府、商协会及产业项目；睿信集团扎根新西兰市场，在金融专业服务、投资管理、地产、建筑设计、科技与建材、医疗与生活方式等领域拥有产业布局和运营经验。睿信集团总部位于新西兰，是一家多元化投资与产业集团，业务涵盖金融专业服务、医疗与生活方式、科技与建材、地产投资、建筑设计及资产管理等领域。双方将携手为中国优质企业全球化布局提供更加专业、高效、务实的支持，共同推动中新经贸交流与产业合作不断迈向新的高度。
Commentary in Chinese | 评论
新西兰中国国际贸易促进委员会与睿信集团的合作，将中国企业的“走出去”需求与新西兰本地落地能力对接。对本地中小企业而言，中国的资本和产业资源不再只是抽象概念：睿信集团在金融、地产、建材、医疗、科技等领域的布局，使其有能力为中国企业提供从公司注册到运营的一条龙服务。这意味着新西兰市场可能迎来更多中国背景的运营商和投资者，尤其在奥克兰等核心城市，住宅开发、建材供应等本地竞争性行业可能感受到压力。
但反过来，这些新进入者也必须依赖本地分包商、专业服务商和熟悉法规的中介，这为中小企业提供了嵌入其供应链的机会。中国目前是新西兰最大贸易伙伴，但双向直接投资规模远小于货物贸易，此次平台搭建可能加速资本流动。新西兰的外资审查（OIO）对敏感土地和重大商业资产收购有严格限制，提供合规与本地化服务的企业将更有议价能力。
对于中小企业主，与其担忧竞争，不如评估自身在中国企业进入新西兰时是否具备不可替代的本地知识、客户网络或专业资质。
关键词: 新西兰中国国际贸易促进委员会, 睿信集团, TrustSure Group, 战略合作, 中国企业全球化, 十五五, 赴新西兰投资, 走出去, 中新经贸, 产业合作平台
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