Summary
Imported bee products are classified as high-risk animal-derived foods. To enter the Chinese market, overseas manufacturers must satisfy two requirements: national market access and GACC registration. The process begins when the exporting country applies to the General Administration of Customs (GACC).
Following a risk assessment and negotiations, China issues an access announcement, which is specific to both the country and the product category. Companies cannot apply directly for GACC registration; instead, they must be recommended by the official authority in their country. The procedure involves a company application, review by the authority, a recommendation for registration, and a final evaluation by the GACC.
Successful companies receive a registration number in the format of C followed by the country code and digits. Materials required for registration include company identity, product information, and process documents. The specific eligible countries and product categories are determined by GACC announcements.
Commentary
For New Zealand bee product exporters, GACC registration is both a threshold and a moat. Annual exports of manuka honey exceed NZ$400 million, and China is one of its largest markets. However, the industry has long contended with adulteration and a lack of standards.
The stringent national access process and the requirement for official recommendation will filter out speculative small operators. Compliant small and medium-sized enterprises that work closely with the Ministry for Primary Industries, and prepare process documents and factory maps in advance, can secure premium shelf space created by tighter regulation. Meanwhile, the registration cycle and associated costs may strain the cash flow of smaller exporters, making it essential to plan inventory and alternative channels.
With Australia and Thailand having already gained earlier access, New Zealand firms should use their UMF grading advantage to turn compliance into a brand premium rather than viewing it as a passive obligation.
Keywords: bee products, GACC registration, national market access, import regulation, overseas manufacturers, General Administration of Customs, official recommendation, compliance requirements, China registration number
Source: Zhihu
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