Peili Light Secures National Public Screening Licence

Summary

Red-themed feature film Peili Light has passed national final review and obtained a national public screening licence. Guided by the China Industrial Cooperatives Association and produced by Gansu Rewi Alley Cultural Communication Co. , Ltd.

, the film was four years in the making. Its protagonist, Rewi Alley, was an internationalist fighter and a key founder of the industrial cooperatives movement. During the War of Resistance, he settled in the Shandan desert, founded the Peili Technical School, advocated the educational philosophy of 'combining hand and brain, creating and analysing', and practised the gung-ho spirit of 'work hard, work together', training a large number of technical talents.

The film explores the development of the industrial cooperatives movement and the history of Peili education, recreating Rewi Alley's story of rooting himself in Hexi, nurturing talent, saving the nation through industry, and selfless dedication. The China Industrial Cooperatives Association supported the project throughout, providing precise guidance on historical facts, thematic positioning, and key challenges. Through expert think-tank verification, policy resource support, and national channel empowerment, it ensured the film's correct creative direction, clear historical context, and lofty thematic vision.

Obtaining the public screening licence marks the film's entry into a new stage of nationwide promotion, all-area screening, and broad dissemination. The China Industrial Cooperatives Association will work with the Shandan County Party Committee and County Government, the Shandan Rewi Alley Memorial Hall, and all sectors of society to promote the nationwide distribution, public welfare screenings, and friendly exchanges of Peili Light, continuing to tell the story of industrial cooperatives in the new era and spread the voice of Peili.

Commentary

Rewi Alley, a New Zealander, founded Peili School in China—a unique chapter in people-to-people exchanges between New Zealand and China. The release of Peili Light offers a cultural window for New Zealand SMEs to understand the Chinese market. China's film market has grown steadily in recent years, with red-themed films occupying a significant share, yet international-themed works remain relatively scarce.

Through the history of the industrial cooperatives movement, the film demonstrates China's emphasis on international cooperation and skills education, which potentially aligns with New Zealand's strengths in vocational education and agricultural technology. New Zealand businesses could watch for brand collaboration opportunities arising from such cultural projects, such as product placement in film-related events or using the Rewi Alley symbol to expand trade links in Gansu and other northwestern regions. At the same time, the film emphasises the practical educational philosophy of 'combining hand and brain', similar to New Zealand's practice-oriented education system, which may promote exchanges in vocational education and training.

However, commercial conversion of cultural products requires careful assessment to avoid over-politicised interpretation. New Zealand SMEs should pay attention to local government cultural promotion policies and seek specific entry points that align with their own business.

Keywords: Peili Light, Rewi Alley, China Industrial Cooperatives Association, national public screening licence, Peili Technical School, industrial cooperatives movement, Shandan, red-themed feature film

Summary in Chinese | 摘要

红色主旋律影片《培黎之光》顺利通过国家级终审，成功获得国家公映许可证。影片由中国工业合作协会指导、甘肃路易艾黎文化传播有限公司出品，历经四年精心打磨。影片主人公路易·艾黎是国际主义战士、工合运动的重要发起人与奠基人，抗战时期扎根山丹戈壁，创办培黎工艺学校，倡导“手脑并用、创造分析”的办学理念，践行“努力干、一起干”的工合精神，培养了大批技术人才。

影片深入挖掘工合运动发展历程与培黎教育奋斗史，再现路易·艾黎扎根河西、育人兴邦、实业救国、无私奉献的故事。中国工业合作协会全程为项目赋能引路，在影片史实梳理、主题定位、难点攻坚等关键环节精准把关，通过专业智库论证、政策资源支撑、全国渠道赋能，确保影片创作导向精准、历史脉络清晰、主题立意高远。取得公映许可证标志着影片正式迈入全国宣发、全域展映、广泛传播的全新阶段。

中国工业合作协会将与山丹县委县政府、山丹艾黎纪念馆及社会各界一道，共同推动《培黎之光》全国发行推广、公益展映、友好交流等工作，持续讲好新时代工合故事、传播培黎好声音。

Commentary in Chinese | 评论

路易·艾黎作为新西兰人，其在中国创办培黎学校的故事是中新民间交往的独特篇章。影片《培黎之光》的公映，为新西兰中小企业提供了理解中国市场的文化窗口。中国电影市场近年持续增长，主旋律影片占据重要份额，但国际题材作品相对稀缺。

该片通过工合运动历史，展现了中国对国际合作与技能教育的重视，这与新西兰在职业教育、农业技术等领域的优势存在潜在契合点。新西兰企业可关注此类文化项目带来的品牌合作机会，例如在影片相关活动中植入产品，或借助艾黎符号拓展甘肃等西北地区的贸易联系。同时，影片强调“手脑并用”的实用教育理念，与新西兰的实践导向教育体系相似，或可推动两国在职业教育培训领域的交流。

不过，文化产品的商业转化需谨慎评估，避免过度政治化解读。新西兰中小企业应关注中国地方政府的文化推广政策，寻找与自身业务结合的具体切入点。

关键词: 培黎之光, 路易·艾黎, 中国工业合作协会, 国家公映许可证, 培黎工艺学校, 工合运动, 山丹, 红色主旋律影片

Source: Shandan, Gansu · Zhangye Local Station + China Industrial Co-operation Association