Xiangsheng Targets Oceania as NZ Buyer Tours FOSB Plant

Summary

Grant, general manager of Keyland, a subsidiary of New Zealand's Claymark Group, visited Xiangsheng Co. on 20 October 2026 to inspect its operations and discuss FOSB procurement and Oceania market expansion. During the visit, Grant toured the production floor, observing the 300,000 cubic metre OSB line in operation and learning about the equipment configuration, process planning and production layout of the new 600,000 cubic metre intelligent FOSB line, which is due to start production at the end of this month.

At a subsequent meeting, Xiangsheng's Huang Zhenggui said the company has spent 16 years in the wood-based panel industry and that the new 600,000 cubic metre FOSB line will become its core capacity pillar. Xiangsheng has maintained a decade-long partnership with IKEA and other leading domestic and international home furnishing brands, giving it mature export delivery capability. Keyland, for its part, has deep roots in the core building materials markets of New Zealand, Australia and the wider Oceania region, with channels covering mainstream building materials retailers across Oceania.

Grant praised Xiangsheng's scale of production, advanced equipment, mature processes and product quality, saying the visit confirmed the company's comprehensive strength and met its criteria for long-term overseas strategic partnerships. The cooperation originated at the Shanghai Home Furnishing Expo in September this year, where Xiangsheng's high-quality FOSB products won recognition from overseas buyers, leading to the on-site visit.

Commentary

The visit by Keyland, a subsidiary of New Zealand's Claymark Group, to Xiangsheng Co. to discuss FOSB panel procurement reflects strong demand for high-quality wood-based panels in the Oceania building materials market. Xiangsheng, one of China's main FOSB producers, will have total capacity of 900,000 cubic metres once its new 600,000 cubic metre line comes on stream, giving it significant scale advantages.

Its decade-long partnership with IKEA provides a quality endorsement for its entry into the New Zealand market. For NZ small and medium-sized business owners, the cooperation could have a two-fold impact: local building materials merchants that bring in Xiangsheng FOSB could broaden their product lines and lower procurement costs, but they will need to assess import tariffs and compliance requirements for Chinese panels. On the other hand, New Zealand's domestic wood-based panel manufacturers such as Nelson Pine will face more intense price competition and will need to differentiate through customised services or environmental certification.

Notably, FOSB, an upgraded form of oriented strand board, is widely used in construction and furniture, and growing demand for low-carbon building materials in New Zealand's construction sector could provide long-term room for cooperation. If Xiangsheng successfully enters Oceania, it could change the region's panel supply landscape, and NZ companies should watch its pricing strategy and channel development.

Keywords: Xiangsheng Co., FOSB, Keyland, Oceania market, Claymark Group, wood-based panels, OSB production line, Shanghai Home Furnishing Expo, export cooperation

Source: Timber Industry Network