Summary
Anhui Yuanzheng Bioengineering Co. , Ltd sells concentrated whey protein powder WPC80, with starting price of 90 yuan/kg (1-25 kg), 85 yuan/kg (25-1000 kg), 75 yuan/kg (≥1000 kg), available quantity 25,000 kg, suggested retail price 90 yuan/kg. Product is food grade, active substance content 99%, packaging specification 25 kg, shelf life 2 years, origin Anhui, China.
The company is a manufacturer, mainly dealing in chitosan, cyclodextrin, etc. The article also introduces the differences and uses of concentrated whey protein, whey protein isolate and whey protein peptide. Whey protein isolate purity exceeds 90%, price is 2-3 times that of concentrated whey protein. Whey protein peptide is a hydrolysate, more easily absorbed.
Commentary
For New Zealand whey protein exporters, Chinese domestic products compete on low prices, with concentrated whey protein as low as 75 yuan/kg, directly impacting imports. However, New Zealand whey protein still has advantages in quality certification, food safety and brand trust, especially for high-end markets such as infant formula or sports nutrition. For value-added products like whey protein isolate and whey protein peptide, NZ firms can avoid price competition through differentiation.
It is recommended to focus on Chinese consumer demand for attributes such as natural, non-GM, grass-fed, and strengthen brand stories. In addition, Chinese domestic products mainly target small and medium customers; NZ firms can target large food enterprises or private labels of e-commerce platforms.
Keywords: concentrated whey protein powder, WPC80, whey protein, Anhui Yuanzheng Bioengineering, price, food grade, nutritional fortifier

Source: Food Business Network
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