Summary
Nuotuite responded on August 24 to claims that it is a "fake foreign brand" by releasing the China Customs registration details of its four Australian partner plants. All four factories — Australian Dairy Park, Australian Natural Milk Association, Australia Deloraine Dairy, and West Dairy — hold "valid" registration status, covering products including pasteurised milk. Their registration codes begin with CAUS.
Three of the plants issued manufacturer declarations confirming their role in processes such as the production of formulated milk powder, and photos of the facilities match the registration information.
Commentary
Nuotuite's disclosure of the four plants' registration codes and manufacturer declarations — all valid — is a direct response to the "fake foreign brand" allegations. It underscores a broader shift in China's import registration for overseas dairy manufacturers from a formal filing process to substantive verification, where the consistency of factory-site photos and declarations carries decisive weight. For New Zealand SME owners using an OEM model to enter the Chinese market, this means maintaining a full evidence chain covering registration qualifications, certificates of origin and manufacturer declarations; otherwise they risk market suspicion.
Large companies with integrated supply chains, such as Fonterra, are largely unaffected, but compliance costs for smaller brands are rising. Australian dairy producers are competing head-on with their New Zealand counterparts in China. New Zealand can capitalise on its grass-fed milk sources and more mature traceability systems to convert registration compliance into a trust advantage in the high-end niche segment.
The valid registration status of the four factories also serves as a reminder for NZ SMEs to periodically check their own registration with China's General Administration of Customs, avoiding the loss of market access due to outdated information.
Keywords: Nuotuite, fake foreign brand, customs registration, Australia, dairy products, formulated milk powder, manufacturer's declaration, import access
Source: Sina
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