Summary
On September 5, the Asia-Pacific Media High-Level Forum, themed "Building a Path to Shared Prosperity in the Asia-Pacific Community: Consensus and Action of the Media," was held in Shenzhen, Guangdong. As one of the events in the "China Year" of APEC, the forum was hosted by the Publicity Department of the Central Committee of the Communist Party of China, Xinhua News Agency, and the People's Government of Guangdong Province, attracting over 400 representatives from more than 40 countries, regions, and international organizations. Sixteen Chinese and foreign media outlets initiated the establishment of the preparatory committee for the Asia-Pacific Media Partnership Program, reached the "Shenzhen Consensus of the Asia-Pacific Media High-Level Forum," and launched the media cooperation action "Embracing the Shenzhen Invitation, Creating a Better Asia-Pacific.
" Participants engaged in discussions on topics such as open cooperation and digital, intelligent, and green transformation, and conducted field visits to Guangzhou, Shenzhen, and other places to experience the achievements of Chinese-style modernization.
Commentary
The Asia-Pacific Media High-End Forum focused on digitalization and AI applications, reflecting the accelerated transformation of the global media industry toward intelligent production—according to PwC forecasts, AI-related spending in the global media and entertainment industry will exceed $40 billion by 2026. The simultaneous interpretation earpieces and lightweight production equipment showcased by companies such as Tencent have lowered the barrier to cross-language content creation, which is particularly critical for New Zealand SMEs that rely on localized marketing: through AI tools, brands in dairy, health products, and other sectors can generate promotional materials in Chinese and Southeast Asian languages at low cost, entering new channels such as e-commerce livestreaming. However, the partnership program initiated by 16 media outlets at the forum may also strengthen the agenda-setting capabilities of Chinese platforms in the region, potentially squeezing the bargaining space of New Zealand local media.
NZ SMEs should proactively participate in the Asia-Pacific media network, for example, by leveraging the technology-sharing mechanism under the Shenzhen Consensus to engage in content co-creation with regional media, rather than passively waiting for local coverage. The 'Joint Journey to Shenzhen' initiative launched at the forum has clearly focused on technology sharing and talent co-development, and this specific arrangement may provide New Zealand enterprises with a practical interface for entering China's digital ecosystem.
Keywords: Asia-Pacific Media Summit, APEC China Year, Shenzhen, Media Cooperation, Building an Asia-Pacific Community Together, Digitalization, Artificial Intelligence, Open Innovation Cooperation
Source: China.org.cn
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