Guangzhou Deepens China-Singapore Cooperation to Boost High-Level Opening-Up; Chairman Xia Yang Invited

Summary

CCPIT Guangzhou hosted the 2026 Guangzhou Trade Promotion Work Conference in Tianhe District on March 19, summarising 2025 trade promotion achievements and setting out key tasks for 2026. Deputy Director Huang Xiaofeng chaired the meeting. Xia Yang – head of the CCPIT Guangzhou New Zealand Liaison Office, chairman of AFC Group New Zealand and chairman of Yunshijie Network Technology Co.

, Ltd. – attended as an invited guest and gave a special exchange speech. The liaison office, he said, is an overseas economic and trade representative office authorised by CCPIT Guangzhou, and works with the New Zealand Guangdong Chamber of Commerce to build a bridge for economic and trade cooperation between Guangzhou and New Zealand and to smooth China-New Zealand trade channels.

On the city's 2026 trade promotion deployment, Xia Yang proposed four directions: leverage the government-enterprise bridge role to promote deep cooperation between Guangzhou and New Zealand in trade, investment, culture and tourism, and science and technology; strengthen economic and trade promotion platforms by running branded exhibitions well and upgrading overseas warehouses and exhibition and sales centres; enhance localised service capabilities to help Guangzhou enterprises go global and bring quality New Zealand resources in; and use overseas Chinese as a bridge to unite global Guangdong merchants. Xia Yang also said that, under the guidance of the Chinese Academy of International Trade and Economic Cooperation of the Ministry of Commerce, efforts will be accelerated to develop and promote a vertical AI large model for international trade in food and agricultural products, to promote the settlement of the China Food Import and Export Exhibition and Trading Center and Big Data Center in Guangzhou, and to help the Global Guangdong Merchants Guangzhou Home project land in Tianhe. At the close of the meeting, CCPIT Guangzhou director Chen Simin delivered the city trade promotion work report.

Commentary

CCPIT Guangzhou has included the New Zealand liaison office in its 2026 key work and plans to upgrade overseas warehouses and exhibition and sales centres through the Yunshijie platform, offering new channel trial opportunities for small and medium-sized New Zealand food and agricultural product enterprises. China is New Zealand's largest trading partner, and food and beverages account for an important share of exports to China. But leading companies such as Fonterra and Zespri dominate, while small and medium-sized brands are often constrained by distribution networks and compliance costs.

Yunshijie claims to cover data from 60 countries, 35,000 members and nearly one million consumer-side traffic, and its Yunshihui vertical AI large model covers 12 links including supply-demand matching, compliance review and intelligent customs declaration, which in theory can reduce information costs caused by non-tariff barriers. The actual quality of buyers on the platform, order conversion rates and data authenticity still need to be independently verified by New Zealand companies. Guangzhou, as a consumer centre in South China and a distribution hub for imported food, is expected to provide display and matchmaking scenarios for New Zealand's small and medium-sized specialty products – such as honey, pet food and functional dairy products – with the help of CCPIT networks and Guangdong Chamber of Commerce resources.

Competition with similar products from Australia and the EU, however, will be more direct. New Zealand companies should pay attention to the real traffic and category fit after the Guangzhou Food Import and Export Exhibition and Trading Center is launched, rather than just looking at membership numbers. The recommendation is to first obtain a local distributor directory through the New Zealand Guangdong Chamber of Commerce or the liaison office, and to test the efficiency of Yunshijie's B2B matchmaking.

Keywords: Guangzhou Council for the Promotion of International Trade, New Zealand Liaison Office, Xia Yang, China-New Zealand Economic and Trade Cooperation, Cloud Food World, AI Large Model for Food and Agricultural Products, Guangzhou High-Level Opening-Up, Chen Simin, Cloud Food Wisdom, China Food Import and Export Exhibition and Trading Center

Summary in Chinese | 摘要

3月19日，2026年广州市贸促工作会议在天河区召开，由广州市贸促会主办、副主任黄晓峰主持，总结2025年贸促工作成效并部署2026年重点任务。广州市贸促会新西兰联络处负责人、新西兰AFC集团董事局主席、云食界网络科技有限公司董事长夏阳应邀出席并作专题交流发言。夏阳介绍，新西兰联络处作为广州市贸促会授权设立的海外经贸代表机构，携手新西兰粤商会搭建广州与新西兰经贸合作桥梁，畅通中新贸易通道。

围绕2026年全市贸促工作部署，他提出四大方向：发挥政企桥梁作用，推动广州与新西兰在贸易、投资、文旅、科技等领域深度合作；强化经贸促进平台，办好品牌展会，升级海外仓、展销中心；提升在地化服务能力，助力广州企业“走出去”和新西兰优质资源“引进来”；以侨为桥凝聚全球粤商合力。夏阳还表示，在商务部国际贸易经济合作研究院指导下，将加快食品农产品国际贸易垂直AI大模型研发推广，推动中国食品进出口展览交易中心、大数据中心落户广州，助力“全球粤商广州之家”项目落地天河。会议最后，广州市贸促会主任陈思民作全市贸促工作报告，回顾2025年成果，分析机遇与挑战，部署2026年重点工作。

云食界平台已完成4.0版本升级，覆盖60个国家的产业大数据网络，包含18大类食品分类数据库，拥有近3.5万家入驻会员企业和近100万C端私域流量库；其联合研发的“云食慧”基于120多个国家产业数据库和18大类食品分类标准，覆盖供需匹配、合规审查、智能报关等12个核心环节。

Commentary in Chinese | 评论

广州市贸促会将新西兰联络处纳入2026年重点工作，并计划通过云食界平台升级海外仓、展销中心，这为新西兰食品农产品中小企业提供了新的渠道试验机会。中国是新西兰最大贸易伙伴，食品饮料占对华出口重要份额，但恒天然、佳沛等头部企业占据主导，中小品牌常受制于分销网络和合规成本。云食界宣称已覆盖60国数据、3.5万会员和近百万C端流量，其“云食慧”垂直AI大模型覆盖供需匹配、合规审查、智能报关等12个环节，理论上可降低非关税壁垒带来的信息成本。

不过，平台实际采购商质量、订单转化率和数据真实性仍需新西兰企业自行验证。另一方面，广州作为华南消费中心和进口食品集散地，借助贸促会网络和粤商会资源，有望为新西兰中小特色产品（如蜂蜜、宠物食品、功能性乳制品）提供展示和对接场景，但与澳大利亚、欧盟同类产品的竞争会更加直接。新西兰企业应关注广州食品进出口展览交易中心落地后的真实流量和品类适配度，而非仅看会员数量。

建议先通过新西兰粤商会或联络处获取本地经销商名录，以小额订单测试云食界B2B撮合效率，再决定是否投入资源布局海外仓。

关键词: 广州市贸促会, 新西兰联络处, 夏阳, 中新经贸合作, 云食界, 食品农产品AI大模型, 广州高水平开放, 陈思民, 云食慧, 中国食品进出口展览交易中心

Source: Cloud Food World Efoodline