Shenglin launches China-Melbourne freight service with end-to-end delivery

Summary

Shenglin International Logistics has launched a dedicated China-Melbourne sea and air freight service. FCL/LCL sea freight takes 25-30 days and air freight 3-5 days, with rates from RMB 1 per kg. The service includes duty-paid customs clearance,

DDP door-to-door delivery and FBA warehousing, supported by a local Melbourne clearance team,

reliable transit times and full shipment tracking.

Commentary

Shenglin's RMB 1/kg pricing marks its entry into the China-Melbourne lane, reflecting a price war among South China freight forwarders vying for cross-border e-commerce volume through 'dual clearances with duties included'. The Australian market is already crowded with leading players such as Zongteng and 4PX, alongside the in-house logistics networks of Temu and Shein. The low-price strategy signals excess cargo capacity, but undervalued declarations could expose consignees to customs clearance risks.

New Zealand SME owners should watch two things. First, falling freight rates on China-Australia lanes may prompt some Chinese suppliers to use Melbourne as a regional distribution hub. When sourcing from China, NZ SMEs should compare the total cost of transhipment via Melbourne against direct delivery to Auckland, leveraging the Australia-New Zealand CER agreement to optimise inventory.

Second, local forwarders taking on similar 'dual clearance, duty-paid' business need to assess how actively New Zealand Customs polices import GST, to avoid joint liability arising from partners' undervaluation. With cross-border logistics being disintermediated, NZ SMEs should prioritise providers offering transparent tracking and customs compliance over unit price alone.

Keywords: China-Melbourne freight, dual clearance with duties, cross-border logistics, last-mile delivery, Shenglin Logistics

Source: Shunqi Network