Summary
After living in New Zealand for nine years, Chinese mum Aveling Li has closed her nail salon of two years and relocated with her partner and daughter to Brisbane, Australia. Aveling said she liked New Zealand and her work, but the reasons for leaving included limited opportunities in the creative industry, a warmer climate, her daughter's education and her personal dream of singing. Her partner's advertising agency business had not recovered after the pandemic.
Data shows a net migration loss of 130,000 people from New Zealand in 2023-2024, with more families like this moving, and the move is costly and return unlikely.
Commentary
This case reflects New Zealand's brain drain trend, which means tighter labour supply for local small and medium business owners, especially in the service and creative industries where hiring will become more difficult. The closure of the Chinese mum's nail salon shows small business owners turning to Australia due to cost of living and opportunity considerations. If you rely on skilled migrant or temporary visa employees, be alert to the wave of departures; if you target local consumers, you may face declining demand.
On the other hand, relocating families take spending power with them, but the needs of those remaining in NZ for education, climate, etc. remain unchanged, allowing for service positioning adjustments. Brisbane, with its concentration of Chinese people, attracts related service industries, and similar niche markets may exist in New Zealand. It is recommended to monitor Australian immigration policy changes and assess the cost impact of imports from Australia on your supply chain.
Conclusion: You may consider offering flexible work arrangements or skills training to retain key staff.
Keywords: New Zealand, migration, Australia, Chinese mum, nail salon, creative industry, net outflow, family relocation, Brisbane
Source: Baidu Baijiahao
Disclaimer: This article is compiled from publicly available sources for general information only. The analysis and commentary are editorial opinions. MiDeer Observer does not guarantee the accuracy or completeness of the information provided. Readers should seek independent professional advice before relying on this content, or contact us for more information.
