Ownership

Who is responsible

MiDeer Observer is a publication of MiDeer Limited, a New Zealand company. This page sets out who is responsible for it and how it is funded.

Publisher

MiDeer Observer is published by MiDeer Limited (New Zealand). Julian ZHU is the founder and Managing Director of the company and the Editor-in-Chief of this publication. He is responsible for what is published here.

Editorial contact: [email protected] · Phone +64 9 873 1102

Relationship with MiDeer Consulting

MiDeer Limited also provides China market advisory services, presented at mideer.com. The two activities are run separately: advisory work is handled by the consulting side of the business and is not commissioned, reviewed or approved by our editorial desk.

How we are funded

Two sources:

  • display advertising on article pages;
  • the advisory business of the parent company.

We do not sell coverage, and we do not accept payment in exchange for an article. If we ever publish sponsored or paid content, it will be labelled as such on the page.

Editorial independence

Advertisers and consulting clients do not see our articles before publication. Where an article concerns a company or organisation we have a commercial relationship with, we say so in the article.

Questions about this page

Write to [email protected]. If ownership, funding or editorial responsibility changes, this page will be updated.

Last updated: September 2026 · See also: Editorial Standards · Corrections Policy