Shanghai hosts 2026 China International Fruit Expo

Summary

The 2026 China International Fruit Expo was held at the Shanghai New International Expo Centre from 26 to 28 August, hosted by the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA) and organised by Shanghai Maoheng Exhibition Co. , Ltd. Cao Derong, President of CFNA, attended the opening ceremony and delivered remarks.

He also attended concurrent events, including the opening ceremonies of the Australia Pavilion and the Chile Pavilion and the Shandong Premium Export Products Shanghai Promotion Conference. Mr Cao held discussions and exchanges with representatives from the Department of Commerce of Guangxi Zhuang Autonomous Region, the Chilean Fruit Exporters Association, Horticulture Innovation Australia and the Australian Fresh Produce Alliance, and signed a memorandum of understanding with Horticulture Innovation Australia. This year's expo covered more than 23,000 square metres and attracted nearly 300 exhibitors and more than 25,000 professional buyers from over 60 countries and regions worldwide.

Since its first edition in 2021, the event has grown into Asia's leading large-scale and highly professional international fruit industry gathering. Well-known domestic and international fruit brands, among them Joy Wing Mau, Goodfarmer, Yishiyuan, Zespri, Joyvio, Dole, Driscoll's and Rockit, showcased their products. Varieties newly entering the Chinese market, such as Australian apples and Zimbabwean blueberries, exhibited for the first time.

Deeply processed products such as juices, dried fruits and freeze-dried fruits and vegetables were also on display, alongside supporting sectors including intelligent sorting production lines, cold-chain preservation technology and packaging. Origin delegations from Guangxi, Shandong, Yunnan, Xinjiang, Hainan and other regions brought nearly 100 advantageous categories.

Commentary

The scale and participation at the China International Fruit Expo underline China's position as a growth engine for global fruit consumption. The presence of Zespri and Rockit reflects the established advantages of New Zealand fruit in China's high-end market. But the sharp increase in the number of companies in the Chilean, Australian and Peruvian pavilions, along with the debut of newly approved varieties such as Australian apples and Zimbabwean blueberries, shows that competition is extending from traditional cherries and kiwifruit into more categories.

For New Zealand SMEs, tariffs on fruit under the China-New Zealand FTA are already basically zero, which means the real barriers lie in non-tariff access and channel capabilities. The Jiaxing Haiguangxing procurement matchmaking event held during the expo gave small and medium-sized exporters an opportunity to bypass excessive competition in first-tier cities and reach the East China wholesale market directly. At the same time, the concentrated display of processed products and cold-chain preservation technologies points to a direction: fresh fruit export profits are constrained by seasons and logistics, and developing value-added products such as juices and freeze-dried fruits and vegetables can help smooth risks.

The joint presentation by more than ten Australian fruit associations also reminds New Zealand exporters that a 'pure' label alone is hard to sustain a premium. They need to participate more actively in research on Chinese consumption trends, for example by using the 'China Fruit Consumption and Trends Insight Report' released at the expo to adjust variety and packaging strategies. The scale of 25,000 professional buyers is itself a signal of market depth, but converting exhibition booths into orders still requires localised operations.

Keywords: China International Fruit Expo, China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products, Cao Derong, Exhibitors, Professional Buyers, China Fruit Consumption and Trends Insight Report, Chile Cherry 2026 Workshop, Horticulture Innovation Australia, Shanghai New International Expo Centre, Full Fruit Industry Chain

Summary in Chinese | 摘要

8月26日至28日，由中国食品土畜进出口商会主办、上海茂恒会展有限公司承办的2026中国国际水果展在上海新国际博览中心举办。中国食品土畜进出口商会会长曹德荣出席开幕式并致辞，随后出席澳大利亚馆开幕仪式、智利馆开幕仪式及山东外贸优品上海推介会等同期活动，并与广西壮族自治区商务厅、智利水果出口商协会、澳大利亚园艺创新协会、澳大利亚新鲜农产品联盟的代表座谈交流，还与澳大利亚园艺创新协会签署了合作备忘录。本届展会展示面积超23,000平方米，吸引全球60余个国家和地区的近300家参展商和超过25,000名专业买家到场；展会自2021年首次举办以来，已发展成为亚洲规模领先、专业性突出的国际水果行业盛会。

鑫荣懋、佳农、一柿缘、佳沛、佳沃、都乐、怡颗莓、乐淇等国内外知名水果品牌集中展示，澳洲苹果、津巴布韦蓝莓等新进入中国市场的品种首次参展，果汁、果干、冻干果蔬等深加工产品以及智能分选生产线、冷链保鲜技术、包装等配套板块同步亮相。广西、山东、云南、新疆、海南等产地展团带来近百种优势品类，智利、澳大利亚、秘鲁等国际展团参加企业数量大幅增加，其中澳大利亚展团首次迎来十余家果品协会同台展示。展期内发布《中国水果消费与趋势洞察报告》，并举办山东外贸优品上海推介会、嘉兴海广兴精品水果交易中心采配对接会、智利车厘子2026工作坊、云南省大理州宾川县高原特色水果推介会、育种专题论坛、进口果品市场对接会、食品安全主题品牌活动等。

Commentary in Chinese | 评论

中国国际水果展的规模和参与度印证了中国作为全球水果消费增长引擎的地位。佳沛和乐淇的参展反映出新西兰水果在中国高端市场的既有优势，但智利、澳大利亚、秘鲁展团企业数量大幅增加，以及澳洲苹果、津巴布韦蓝莓等新准入品种的亮相，表明竞争正从传统的车厘子、奇异果延伸到更多品类。对新西兰中小企业而言，中新自贸协定下水果关税已基本为零，真正的壁垒在于非关税准入和渠道能力。

展会期间举办的嘉兴海广兴采配对接会为中小出口商提供了绕开一线城市过度竞争、直接接触华东批发市场的机会。同时，深加工产品和冷链保鲜技术的集中展示提示了一个方向：鲜果出口利润受季节和物流制约，开发果汁、冻干果蔬等增值产品有助于平滑风险。不过，澳大利亚十余家果品协会同台展示也提醒新西兰出口商，仅靠“纯净”标签难以持续溢价，需要更主动地参与中国消费趋势研究，例如利用展会发布的《中国水果消费与趋势洞察报告》调整品种和包装策略。

25000名专业买家的规模本身就是市场深度信号，但将展位转化为订单仍需本土化运营。

关键词: 中国国际水果展, 中国食品土畜进出口商会, 曹德荣, 参展商, 专业买家, 中国水果消费与趋势洞察报告, 智利车厘子2026工作坊, 澳大利亚园艺创新协会, 上海新国际博览中心, 水果全产业链

Source: China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-products