Summary
New Zealand's Ambassador to China, John Mckinnon, stated in an exclusive interview that the China-New Zealand Free Trade Agreement (FTA), signed in 2008, has more than doubled bilateral trade, with annual trade now exceeding NZ$20 billion (approximately 94.258 billion yuan). Although exports of dairy and forest products to China have declined in recent years, traditional sectors such as fish, meat, and wool continue to be supported by the Chinese market, and the FTA upgrade should cover all areas. The rising consumer demand from China's middle class and urbanisation give New Zealand products a competitive edge.
Services have become a new growth area, with New Zealand signing a government-to-government television co-production agreement with China, and film companies beginning collaborations on animation and documentaries. Tourism generates NZ$11 billion in annual revenue (approximately 52.058 billion yuan), with Chinese visitor numbers second only to Australia and more than 30 direct flights per week (up from just over 20 last year). New Zealand's average annual economic growth rate over the next five years is forecast at 2.8%, with the Treasury projecting 3.2% growth in 2018.
The ambassador emphasised New Zealand's commitment to openness and close cooperation with China in primary industry technology and environmental protection—for example, two scientists travelled to Xinjiang to exchange sheep gene technology, and experts visited China to discuss water quality protection.
Commentary
For New Zealand SME owners, the interview sends a clear signal: the FTA upgrade negotiations will bring new tariff concessions and market access for traditional primary products such as wool, meat, and fish, offsetting the decline in dairy exports. Services represent the next big opportunity—film co-production and TV programme agreements create openings in content creation, post-production, and copyright cooperation, allowing businesses to supply sets, equipment, or special effects to Chinese studios. In tourism, year-round Chinese visitor dispersal and increased flights directly benefit hotels, ground operators, transport, and experience-based offerings (e.g., Maori cultural performances, farm tours).
Note the ambassador's mention of 2.8%–3.2% economic growth; New Zealand does not adopt protectionist policies, so import competition (e.g., Chinese manufactured goods) may intensify, but export-oriented firms should seize Chinese middle-class demand for high-quality food and environmental technology. Specific actions: 1) monitor FTA upgrade negotiations for tariff adjustments and re-price accordingly; 2) work with Film New Zealand or Tourism New Zealand to develop immersive cultural tourism products; 3) assess qualifications for exporting environmental technology to China.
Keywords: China-NZ economic & trade cooperation, FTA, service sector, tourism cooperation, film co-production, John Mckinnon, primary industries, economic growth, more flights, environmental exchange

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